Our Story
Colorado Springs' Most Trusted Liquor Store
For over 30 years, Cheers Liquor Mart has been the go-to destination for wine, beer, and spirits in Colorado Springs — earning "Best of the Springs" every single year.
Our Legacy
30+ Years of Excellence
Cheers Liquor Mart was founded with a simple mission: bring the finest selection of wine, beer, and spirits to Colorado Springs at fair prices, backed by expert staff who genuinely love what they do.
Today, we carry over 8,000 wines, 4,500 spirits, and 2,000 beers — the largest selection in Southern Colorado. Our knowledgeable team is always ready to help you find the perfect bottle for any occasion.
We're proud to be part of the Baldwin Liquor Group, a veteran-owned family of stores committed to serving our community with integrity and passion.
30+ consecutive Best of the Springs awards
Proudly serving Colorado Springs since day one
Passionate, knowledgeable team always ready to help
Part of the Baldwin Liquor Group family
Owner & Operator
Brent Baldwin
A decorated U.S. Army veteran and Silver Star recipient, Brent Baldwin built the Baldwin Liquor Group from the ground up — driven by a commitment to excellence, community service, and the belief that every customer deserves the best.
His military values of discipline, integrity, and service are woven into every aspect of how we operate. When you shop at Cheers, you're supporting a veteran-owned business that gives back to the Colorado Springs community.